It's all about YOUTourism New Zealand's new “100% Pure You” campaign is now under way in Australia to coincide with an Air New Zealand promotion. It includes TV commercials in NSW, QLD and VIC, supported by digital display advertising. The campaign showcases the personal experiences of a young woman jet boating, a middle-aged father taking his children tramping and a young woman horse riding. The NTO says they focus further increase its appeal as a holiday destination by personalising its marketing message and focusing on more than stunning landscapes and awesome scenery, he said. It will be rolled out in major North American, European and Asian markets by the end of February. Visit http://www.tourismnewzealand.com to view the commercials and for more information on TNZ's ‘Active Considerer' target market research. on the ‘feeling' and benefit gained from the uniquely New Zealand experience. The emotion and experience is captured by the proposition of 100% Pure You and what that means for the individual. The first change to the highly successful 100% Pure New Zealand branding since it was launched in 1999, the “You” focus would help take the message to the next level, according to Tourism New Zealand chief executive Kevin Bowler. |
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