Billion-Dollar DestinationDestination Queenstown estimates that by 2015, money spent by visitors to the Queenstown area could grow to $1 billion a year. The Otago Daily Times reports that at this week's Queenstown Lakes District Council strategy committee meeting, DQ chief executive Tony Everitt said visitors to the resort last year spent about $800 million, a slight improvement on 2009. “Therefore we believe that Destination Queenstown's target of $1 billion from visitor spend by 2015 is achievable, and it represents about 4 or 5% compound per annum growth over the next four years.” He presented the data as part of the tourism monitoring and prediction report for the committee. The increase in visitors to Queenstown by 2016 is expected to be up 12.8% from 2009, and 8.4% for Wanaka, and Mr Everitt said DQ was exploring opportunities for more flights to the resort, and also looking at new Asian markets. It would maintain its focus on the core markets of the Australian eastern seaboard and New Zealand domestic tourism, he said.
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