Initiatives to Boost Japan RecoveryEfforts to boost the recovery of the Japanese inbound tourism market to New Zealand are underway with the support of Tourism New Zealand, Air New Zealand and a working group of Japan inbound market specialists. Initiatives include the “Kia Kaha (Be strong) movement”; a support campaign symbolising the strength of the Japan and New Zealand relationship and recognising the camaraderie of those in the travel industry with New Zealand and Japan travel connections. The www.kia-kaha.net website provides information and a range of downloadable material including online banners and wallpaper. Air New Zealand is supporting Japanese agents to visit New Zealand with a range of programmes and famils in place. Mark Frood, Tourism New Zealand General Manager Asia Markets, said despite recent events in Japan, operators report interest in travelling to New Zealand remains high. He says he is optimistic travel patterns will start to return to normality later in the year.
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