100% Middle-Earth Campaign Named World's BestTourism New Zealand ' s 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for ‘ World ' s Leading Destination Marketing Campaign ' in the World Travel Awards 2012 Grand Final. Tourism New Zealand chief executive Kevin Bowler said that it was a huge honour to win this category, recognising the strength and effectiveness of the campaign. “ We believe that we have identified a valuable opportunity to enhance the country ' s international profile through its association with the filming of The Hobbit trilogy. “ Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel. “ Receiving recognition from the international tourism industry for the work we are doing is a great achievement. ” Pounamu Apartments Queenstown are in a great location to provide luxury accommodation whilst making day excursions to many of the Hobbit Film locations.
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